Rachel Mahoney is Noom's Chief Brand Officer, overseeing the development and evolution of Noom's brand strategy and creative. Rachel is charged with bringing the company's mission to life by creating impactful communications and experiences.

With over 20 years of experience launching and transforming consumer brands, Rachel has spent the majority of her career in digital growth businesses, both public and private. She has proven expertise in developing powerful brand strategies and crafting creative, media, communications, and acquisition plans that drive growth. Most recently, she served as CMO of Shutterstock, where she was responsible for integrated global marketing strategy and global customer support, including a full rebrand to better reflect the evolving nature of the business.

Prior to Shutterstock, Rachel served as CMO at Vroom, where she led triple digit eCommerce and vehicle acquisition growth for the online start-up, including through an IPO. Additional roles include brand leadership at Priceline.com and various account and strategy leadership roles over a decade in creative ad agencies.