Elyse Blouin, VP & GM of Lowe’s Media Network, believes growth in a competitive marketplace requires a customer-centric approach that goes beyond traditional advertising. Under her leadership, LMN is bringing together creators, culture, digital channels and in-store experiences to help brands connect with customers throughout the home improvement journey. Lowe’s sports partnerships further extend that opportunity, giving brands new ways to engage with consumers through experiences that are authentic, relevant and helpful.