Jonathan Rigby
Global Chief Strategy Officer
Jonathan Rigby is Global Chief Strategy Officer at Omnicom Media, where he leads the strategy craft across Initiative, UM, OMD, PHD, and Hearts United. He’s on a mission to redefine what strategy means in modern media—building sharper, more connected thinking that helps brands grow in a world shaped by complexity, fragmentation, and the fight for attention.
Jonathan previously served as CSO of Initiative, where he developed Fame & Flow—a modern framework for growth that challenges the tired brand vs. performance debate. In 2024, he co-authored the book of the same name, turning that philosophy into a practical playbook for marketers seeking both cultural relevance and commercial impact.
Across nearly two decades in strategy, Jonathan has held roles at Millward Brown, OgilvyOne, and Digitas, giving him a rare end-to-end view of how brands are built spanning research, brand planning, customer engagement and media—from insight to idea to execution. His work has inspired teams to top industry honors, including the Grand Prix at the Jay Chiat Awards, Cannes Lions, and Effies.
He’s built his career across London, Berlin, Hong Kong, and New York—and brings a global point of view rooted in curiosity, creativity, and a belief that great strategy doesn’t just move metrics, it moves people.
Jonathan previously served as CSO of Initiative, where he developed Fame & Flow—a modern framework for growth that challenges the tired brand vs. performance debate. In 2024, he co-authored the book of the same name, turning that philosophy into a practical playbook for marketers seeking both cultural relevance and commercial impact.
Across nearly two decades in strategy, Jonathan has held roles at Millward Brown, OgilvyOne, and Digitas, giving him a rare end-to-end view of how brands are built spanning research, brand planning, customer engagement and media—from insight to idea to execution. His work has inspired teams to top industry honors, including the Grand Prix at the Jay Chiat Awards, Cannes Lions, and Effies.
He’s built his career across London, Berlin, Hong Kong, and New York—and brings a global point of view rooted in curiosity, creativity, and a belief that great strategy doesn’t just move metrics, it moves people.