Katie Baldwin
Vice President, Consumer Marketing
AbbVie
Katie leads the Immunology Consumer Marketing team, spearheading consumer programs across the Immunology portfolio and advancing innovation to strengthen AbbVie’s leadership in this space.
Katie joined AbbVie in June 2026 from Pfizer, where she served as Vice President, U.S. Vaccines Franchise Consumer Lead, overseeing branded and unbranded consumer efforts and leading award-winning campaigns and enterprise AI marketing acceleration.
Prior to Pfizer, Katie spent more than 15 years at advertising agencies, partnering with healthcare clients on both DTC and HCP initiatives.
Katie holds a bachelor’s degree in Communication from Boston University and an MBA from Loyola University Chicago.
Katie joined AbbVie in June 2026 from Pfizer, where she served as Vice President, U.S. Vaccines Franchise Consumer Lead, overseeing branded and unbranded consumer efforts and leading award-winning campaigns and enterprise AI marketing acceleration.
Prior to Pfizer, Katie spent more than 15 years at advertising agencies, partnering with healthcare clients on both DTC and HCP initiatives.
Katie holds a bachelor’s degree in Communication from Boston University and an MBA from Loyola University Chicago.