Alyson Hagert is President of Social & Digital Activation at Real Chemistry, where she leads the industry’s largest healthcare-only social and digital team across social, paid media, and creator and influencer marketing. Her career has spanned helping interpret some of the FDA’s earliest social media guidance to leading first-to-market programs across emerging platforms for some of the world’s largest healthcare brands. Today, she focuses on how creators, AI and evolving digital behaviors are reshaping healthcare marketing — and how regulated brands can innovate while navigating the governance, compliance and partnership models required to keep pace.

A graduate of Syracuse University’s S.I. Newhouse School of Public Communications, she has spoken at SXSW on how social media and cultural trends are reshaping healthcare and has been named to both MM+M’s and PRWeek’s 40 Under 40.