Jenna Dalto is a communications and integrated marketing leader with 20 years of experience shaping cultural relevance, consumer engagement and brand reputation for iconic beauty, CPG and lifestyle brands. She turns brand ambition and cultural insight into integrated strategies across creators, talent, entertainment, media, partnerships and experiential – driving influence, engagement and growth. 

As Executive Director, PR and Influencer for M·A·C Cosmetics North America, Jenna leads the brand’s earned media and influencer strategy across the region. She has transformed the brand’s U.S. earned media model and mobilized cross-functional teams around high-impact launches and defining brand moments – reinforcing M·A·C’s position as a modern cultural force and deepening its connection with consumers and artists.

Before joining The Estée Lauder Companies, Jenna built her career in agency communications, including a nine-year tenure at Weber Shandwick, where she counseled for global brands including Unilever, Mattel and Anheuser-Busch InBev.

Jenna brings a practitioner’s perspective on uniting earned and paid media to build cultural momentum, extend the power of storytelling and deliver measurable brand impact.