Emily has spent her eighteen year strategy career helping the world's biggest brands think outside the box to reach their goals. She has led brand and communications planning at independent and nontraditional agencies including Johannes Leonardo and R/GA, helping companies like Adidas, Cadillac, Instagram, and HBO reimagine their brands to connect with the next generation. At JL, she led Kraft Heinz through a creative transformation to reinvigorate their legacy brands, earning them Ad Age #4 Marketer of the Year. Her insights have led to culturally impactful work recognized by The Effies, Cannes Lions, and more.