Obele Brown-West
Chief Executive Officer and Partner
Folklore
Obele Brown-West is an award-winning business and marketing leader with more than two decades of experience building and transforming organizations at the intersection of creativity, technology, data and culture.
As CEO and Partner of Folklore, Obele leads the agency’s next chapter of growth, bringing together strategy, creative and technology to help brands solve complex business and marketing challenges.
Throughout her career, Obele has led businesses ranging from creative and media agencies to venture-backed technology companies, holding executive leadership roles at Colle McVoy, Tinuiti, Tracer and Weber Shandwick. She has partnered with leading brands including Revlon, United Airlines, Verizon, PacSun, ALDI, Unilever and the NFL to drive growth, modernize customer experiences and build marketing organizations for a rapidly changing world.
Recognized by Adweek and others for her leadership and innovation, Obele is a frequent speaker on marketing transformation, AI, leadership, commerce and the future of growth. She is known for bringing a practical, human perspective to complex business challenges and turning shifts in technology and consumer behavior into strategies that drive measurable impact.
As CEO and Partner of Folklore, Obele leads the agency’s next chapter of growth, bringing together strategy, creative and technology to help brands solve complex business and marketing challenges.
Throughout her career, Obele has led businesses ranging from creative and media agencies to venture-backed technology companies, holding executive leadership roles at Colle McVoy, Tinuiti, Tracer and Weber Shandwick. She has partnered with leading brands including Revlon, United Airlines, Verizon, PacSun, ALDI, Unilever and the NFL to drive growth, modernize customer experiences and build marketing organizations for a rapidly changing world.
Recognized by Adweek and others for her leadership and innovation, Obele is a frequent speaker on marketing transformation, AI, leadership, commerce and the future of growth. She is known for bringing a practical, human perspective to complex business challenges and turning shifts in technology and consumer behavior into strategies that drive measurable impact.