
Ben Hovaness
Executive Vice President, Global Specialized Capabilities
Omnicom Media
Ben is EVP Global Specialized Capabilities for Omnicom Media. In this role, he leads the development of new practice areas within the company, including solutions for scaled consumer AI platforms such as ChatGPT and Gemini. Ben also leads Omnicom Media’s engagements with key industry bodies like the MRC, ANA, WFA, 4As, and IAB, driving advancements at industry-scale. His current role is the latest evolution in a twelve-year career at Omnicom Media Group.
In Ben’s time in the industry, he has overseen billions of dollars in media spend, created strategic initiatives like the MRC Auction Transparency Standards and CASA, and developed a number of innovative approaches to media investment. Ben is a subject matter expert in media pricing and market dynamics, and has been recognized as a thought leader and industry expert by both trade publications (AdExchanger, Beet.TV, Digiday) and mainstream outlets (NY Times, WSJ, CNBC).
In Ben’s time in the industry, he has overseen billions of dollars in media spend, created strategic initiatives like the MRC Auction Transparency Standards and CASA, and developed a number of innovative approaches to media investment. Ben is a subject matter expert in media pricing and market dynamics, and has been recognized as a thought leader and industry expert by both trade publications (AdExchanger, Beet.TV, Digiday) and mainstream outlets (NY Times, WSJ, CNBC).