Bruno Garcia is Vice President of Marketing for Sport Brands at EssilorLuxottica North America, where he leads the portfolio spanning Oakley, Costa del Mar, Bliz, and Native. His role has grown into a broader GM-style mandate covering wholesale, direct to consumer, and the Sunglass Hut and LensCrafters retail and ecommerce channels. Bruno focuses on turning product innovation into consumer language that drives sell-through, and on building partnerships that put performance brands where athletes live, train, and compete. He previously held marketing roles at New York Road Runners and Nike.