Yasmine H. Parrish is a marketing executive and culture strategist with expertise in brand marketing, influencer partnerships, experiential activations, and creator-led storytelling. She currently serves as Vice President of Marketing at The Lip Bar, where she leads integrated marketing strategy, shaping culturally relevant campaigns and experiences that deepen community, drive conversation, and accelerate brand growth.

Prior to The Lip Bar, Yasmine served as Global Director of Influencer Marketing at Fenty Beauty, leading global influencer strategy and partnerships across Fenty Beauty, Fenty Skin, and Fenty Hair. Her career spans leadership roles at The Honest Company, entrepreneurship as founder of Muse Makers Management, and early experience with iconic media brands including Essence and InStyle. Based in Los Angeles, Yasmine is known for her ability to connect culture, community, and commerce to build brands that resonate.