Sesame Street is one of the world’s most iconic purpose-driven brands. They evolve to stay relevant and meet children’s most pressing needs – including the mental health crisis facing families in the wake of the COVID-19 pandemic. Join Samantha Maltin, Chief Marketing and Brand Officer of Sesame Workshop, the global impact organization behind the iconic television show, for a discussion on how Sesame uses the power of media to enrich minds, expand hearts and empower the next generation to build a kinder world.