Coastal Conversations
How Bayer Is Unleashing Creativity for the Consumer Experience
A Guide to Ambitious and Disruptive Marketing
Monday, June 19, 2023, 1:45 PM - 2:05 PM

Creative marketing approaches are setting the tone for the new industry standards as a driving force in customer experience. And the consumer health category is listening—making the industry more competitive and improving health outcomes worldwide.

Hear from Patricia Corsi, Chief Marketing and Information Officer, Consumer Health at Bayer, as she shares her process: Creative Unleashed, which has surfaced better, bolder creative visions, traditionally outside scope but aligning with brand values and equity.

Patricia Corsi Rebecca Stewart