It is no secret that building fan engagement builds brand loyalty. And with more brands turning to the fandom business to deepen audience connection and brand community, marketers need to tap into what is meaningful to their consumers to keep loyal fans coming back for more. 

In this session, we'll bring together Hartbeat's Chief Executive Officer, Thai Randolph, and e.l.f. Beauty's Chief Marketing Officer, Kory Marchisotto, for an illuminating conversation on how they are both building fan communities through social content marketing, experiential and more.