Creators carefully curate content to engage, entertain and delight audiences for both their personal brand voice and in collaboration with brands. But how do creatives on the business side of marketing support their fellow creators on their content journeys?

Adweek sits down with Stacy Martinet, Vice President of Marketing at Adobe, to explore how marketers can help fuel creator storytelling through product innovation and amplify their partnerships by delivering compelling content that resonates with consumers and contributes to brand growth.