Marketers today face an unprecedented challenge of forging authentic connections with their consumers who are overly influenced by the plethora of messaging from competing brands. As consumers yearn for meaningful interactions with brands they can trust, building these genuine relationships has become more critical than ever. So how can brands rise above the noise to creatively - and effectively - influence consumer purchase decisions?

Join Adweek in conversation with Nextdoor and Mindshare as they delve into the incredible potential of tapping into involved communities, including your very own neighbor. Discover how to win over these powerful advocates for your brand by revolutionizing the way you approach strategy and activate an untapped community to unlock success in the ever-evolving world of social media.