Beach Talks
Steering for Growth
Wednesday, June 21, 2023, 11:10 AM - 11:30 AM
Real-time, AI-driven, automated, omnichannel, optimized - sounds like a marketing mouthful. But the culmination of these buzzwords is critical to managing the many complexities that plague automotive advertisers from lengthy purchase cycles and frenetic dealership promotional sprints to the common siloed approach of building creative and targeting audiences.
In this panel, Oz Etzioni, CEO and Co-founder at Clinch and Don Sklenka, Senior Vice President at dentsu DCO Solutions will discuss how AI-driven tech is powering digital campaign strategy. Hear how their strategy is applied to multiple lines of business using future forward innovations that deliver consistent conversion lift year-over-year.