Many brands share the ambition to become a valuable and frequently sought after commodity in the eyes of their consumers. In this session, discover what it means to be a utility brand and how a brand whose consumer touchpoints are often inspired by Mother Nature has transformed its strategy to redefine the role weather plays in consumers’ lives.

Join Randi Stipes, VP of IBM Brand Marketing and CMO of The Weather Company, as she shares insights into how The Weather Channel has become a daily necessity in the eyes of its global consumers. We’ll spotlight the benefits of building a utility-focused mindset to unlock deeper value for consumers and within partnerships that can help elevate your brand.