Jeremy Hlavacek is the Chief Commercial Officer of Experian Marketing Services, which leverages Experian proprietary data assets, analytics, and software capabilities to help brands and media and technology companies better reach, connect, and understand their customers. 

Prior to Experian, Jeremy was the Chief Revenue Officer at IBM Watson Advertising, where he was responsible for delivering the overall budget for Watson Advertising and Weather while running the revenue organization. During his time there, Jeremy led the team to record breaking results while also driving innovation and creating new revenue streams from data and AI ad products. Prior to IBM ownership, Jeremy created one of the first programmatic advertising teams on the publisher side of the industry for The Weather Company. He also led the monetization function, including responsibility for all sales, data monetization, and partnerships.

Before that, Jeremy led strategy and business operations for Varick Media Management, which was an early programmatic ‘trading desk.’ VMM pioneered how agencies bought digital advertising in real time exchanges by working with ad tech and data companies. In addition, he has held a series of business development, strategy, and organizational roles within the advertising and media industry over his two-decade career.

He currently serves on the board of the MMA and the advisory council of Digital Ascendant. He holds graduate degrees from Cornell University and the London School of Economics.