Emma is Chief Client Officer at creator commerce company Whalar. As CCO, Emma drives business growth for Whalar’s global brand clients through impactful and scaled creator marketing solutions.

The creator economy has arrived, and Emma has been at the forefront of bringing influential brands into the space with must-see creative work. Since joining Whalar in 2018, Emma has played an integral role in the significant financial growth of the business.

Prior to joining Whalar, Emma set up and led the commercial partnerships division at Universal Music Group UK and went on to join the Executive Team at Talenthouse, where she led the commercial operation globally.

Emma is a sought-after expert on the creator economy and the importance of representation, speaking at industry events like Advertising Week, The Next Web and Cannes Lions. She has spent her career championing diverse voices from every creative discipline and background.

Emma is a board member of the Influencer Marketing Trade Body and has won numerous awards, including two Cannes Lions for Whalar's work on climate change with the United Nations. In addition, Emma is a Superbrand's Council Expert Judge and a regular lecturer and mentor at Leeds and Southampton Universities.

When Emma isn't powering the creator economy, she is a mum of one and designs neon artworks.