Winnie Burke oversees and builds relationships with the world’s biggest fashion houses, retailers, luxury and beauty brands. She has been at Roblox for over 7 years and has helped brands create experiences that build community and promote self-expression and personalization. Some of the most notable partners she has worked with include Gucci, Ralph Lauren, Nike, VANS, Alo Yoga, Tommy Hilfiger, Givenchy Beauty and more. Prior to her time at Roblox, she spent 7 years at Sony Pictures Entertainment where she was Vice President, Digital Ad Sales, overseeing partnerships for Crackle and PlayStation's virtual world "HOME." As a passionate marketer, she is continually excited about helping brands understand what it means to enter the metaverse and how to build experiences on Roblox which will resonate with our growing and engaged community.