Melissa Yang is the Global Head of Ecosystem Partnerships at TikTok, the leading short-form video platform designed to inspire creativity and bring joy. She launched the TikTok Marketing Partners Program in 2020 guiding the business strategy across Measurement, Marketing API, Creative, and Commerce partnerships. Melissa is an advocate for uplifting underrepresented communities and building trust with advertisers through the work of TikTok’s marketing partners. In prior roles, Melissa built successful teams across partnerships, marketing solutions and analytics at Facebook and in the startup and agency space. She graduated from Cornell University with a BS in Economics.