Efrain Ayala, the Global Creativity and D&I Director at Reckitt, is a renowned expert in leveraging the power of brands to drive meaningful change. With a proven track record of delivering award-winning campaigns that drive growth and deeply resonate with diverse audiences across cultures and geographies, Ayala is widely recognized as a trailblazer in the industry.

With more than 15 years of experience under their belt, Ayala is known for their strategic approach to DE&I, which not only elevates the conversation but also produces measurable progress. Their unwavering commitment to creating a more inclusive world has earned them numerous accolades, including the esteemed role of WFA Global D&I Ambassador and juror for the prestigious Glass Lion: The Lion for Change award at this year’s Cannes Lions festival.

A true innovator and catalyst for change, Ayala is a creative force to be reckoned with. Their work serves as a glowing testament to the power of creativity and DE&I to transform the industry and create a better world for us all. It is no wonder that Ayala has solidified their position as an influential leader in ad land.