Linda Boff is a builder of global brands and businesses with expertise across the full range of integrated marketing communications, as well as culture and leadership development. As CMO of GE, Linda is accountable for global marketing, advertising, brand, content, digital, sponsorships, as well as corporate communications, crisis communications, media relations, public affairs, and financial communication. Additionally, Linda runs GE’s Corporate Learning P&L, leads the GE Foundation, and co-leads GE’s Women’s Network. A member of the Forbes CMO Hall of Fame, Linda earned a BA in Political Science and Psychology from Union College. She and her husband live in Irvington, NY and have two grown children.