With laid-back chic being the order of the day, it’s not shocking that the UGG brand is back with a vengeance, donned by A-listers including Dua Lipa and Kendall Jenner, while Cher was featured in the company’s latest Spring campaign. To fuel its revival, the fashion brand is leaning into purpose, community and immersive experiences to drive its next chapter.

In this session, hear from Carole Diarra, Global Vice President of Marketing at UGG, as she explores how UGG is strategizing around innovation and cultural connection and the role both will play in transforming the iconic footwear brand into a purpose-driven, global lifestyle brand.