As we approach the second half of 2022, it’s more apparent than ever that a new generation of consumers is poised to rewrite the playbook for successful brand storytelling and marketers must prepare. According to eMarketer, Gen Z already has an estimated collective buying power that is nearing $150 billion and will only continue to grow as we look ahead.

Evolving iconic brands, understanding the new consumer mindset, and inspiring the next generation of leaders – Anton Vincent, President Mars Wrigley North America, will sit with Adweek to discuss how Mars Wrigley is paving a path for the future.