LEGO is one of the world's most adored toy brands the world over, loved by children and grown children/adults alike. This toy titan has creativity at its heart from product through to its marketing - it inspires and utilizes creativity. But how does it use this level of consumer engagement and fan love to ensure its continued success in the real world and going forward, virtually?   Join Julia Goldin, Chief Product & Marketing Officer / Executive Vice President at the LEGO Group, as she talks the importance of fans and creative storytelling.