From being the first brand to partner with Charli D’Amelio on TikTok in 2019 to the drop of the “Bless Your F*ing Cooch” campaign inspired by viral TikTok creator Carly Joy that garnered billions of views, eos is clearly comfortable with moving fast, taking risks and doing things that are fresh and new.   
 
In this session, join eos Chief Marketing Officer, Soyoung Kang, as she shares the beauty brand’s journey to becoming a giant on TikTok boasting nearly 900k followers and the keys to crafting cutting-edge campaigns that bridge product, retail, and innovation. You’ll walk away understanding the importance of experimentation in marketing and how to do it well, the evolving role of social media and video, and why there’s beauty in a marketer not being in complete control of the narrative.