Over the last 62 years, Little Caesars has grown from a single store in Detroit to the third largest pizza chain in the world. During that time, the brand has established its personality, beloved character and tagline (pizza! pizza!) through memorable — and slightly off-center — advertising. But as consumer behavior shifted, Little Caesars needed to take a fresh look at how they engaged customers in a category with very little loyalty when it comes down to purchase decisions. Social currency needed to be the focus—after all, pizza is the most social food in the world. Enter a new creative agency McKinney, intent on taking Little Caesars from TV tonnage to full customer engagement. Together, the agency and Little Caesars believed TikTok was the right partner for making conversations a top priority. Were they right?
Join Little Caesars, McKinney and TikTok at Cannes for a lively discussion around Little Caesars best-in-platform work, resulting in over 2.6MM organic views in a year, and catapulting Little Caesars to the number one pizza brand on TikTok.