Full Name
Fernando Machado
Job Title
Chief Marketing Officer
Activision Blizzard
Speaker Bio
Fernando is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.
Fernando joined Activision Blizzard as CMO in 2021. He is now responsible for marketing some of the most exciting titles in the gaming industry (Call of Duty, World of Warcarft, Diablo, Overwatch, Candy Crush, among others).
Prior to joining Activision Blizzard, Fernando spent 7 years at Restaurant Brands International (Burger King, Popeyes, and Tim Hortons). His focus was to infuse the brands with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital, and brand development.
Prior to joining Restaurant Brands International, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different products categories and brands, including Dove, where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).
Fernando Machado