Full Name
Antonio Lucio
Job Title
Principal and Founder
Company
5S Diversity
Speaker Bio
Antonio is the principal and founder of 5S Diversity, a company aimed at advancing the marketing practice through marketing transformation and Diversity and Inclusion. He is also an Executive Fellow at Yale SOM. Antonio was inducted into the American Marketing Association Hall of Fame in May 2022

For the last 40 years, Antonio has been an experienced and successful global CMO and marketing industry leader who has worked with some of the most recognized companies and iconic brands across multiple categories. He held Global CMO roles for Facebook, HP Inc, and Visa, as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. Antonio has been a regular feature in the Forbes Most Influential CMOs, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3).

Antonio is a recognized thought leader and global influencer in marketing transformation. He is known for his compelling vision and commitment to tangible action. Antonio successfully drove growth by building businesses, brands, and marketing teams that have stood the test of time throughout his career. He is skilled in developing successful strategies that drive revenue by building high-performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies, and driving meaningful innovation throughout the customer’s journey.

Antonio is also known for his inclusive leadership philosophy of driving meaningful results through diversity, inclusion, and equity. For Antonio, diversity is a business imperative driven more by bold action than words and pronouncements. In all his roles, he delivered business results while significantly increasing the representation of women and people of color across senior levels in the entire marketing ecosystem: clients, agencies, and production houses. Antonio has been a celebrated and award-winning champion of diversity by organizations like ANA/AIMM, the 3% Conference, ADCOLOR, FREE THE WORK, Adweek, and PRWeek.

Antonio earned a B.A. in history from Louisiana State University. He was born in Spain, raised in Puerto Rico, and resides with his wife Ashley in San Francisco. Antonio is the proud father of five daughters. He is fluent in English and Spanish and has a working knowledge of Portuguese.
Antonio Lucio