Tressie Lieberman, Vice President of Digital Marketing and Off-Premise for Chipotle, brings a wealth of knowledge around marketing in the metaverse (coming off of two highly successful, large-scale Chipotle activations in Roblox), the role of hard-working earned social and a savvy digital strategy to amass millions of super fans and foster enduring loyalty. She is focused on expanding access to real food with new ordering channels such as delivery and catering and she is passionate about growing community engagement, leading Chipotle’s Rewards loyalty program (27 Million + fans) along with the brand’s CRM efforts, influencer relationships and culture driving social word of mouth campaigns. Tressie is a trusted voice on driving relevancy with consumers, ensuring Chipotle is always first and fast to try new platforms.

Lieberman also held leadership positions at Taco Bell and Snap Kitchen. She has been featured on Advertising Age Women to Watch, Business Insider’s Top Influencer Marketers and Nation’s Restaurant News Power List. Tressie is proud to develop the next generation of marketers through Chipotle’s women’s employee resource group.