Global Brand Director
Guinness at Diageo
Gráinne Wafer, Global Brand Director for Guinness at Diageo is responsible for the Guinness brand globally, one of the world’s most iconic brands, brewed in over 50 countries and enjoyed by millions of consumers in 150 countries. She is accountable for strategy, commercial, quality and marketingfor the brand across both developed and developing markets. Gráinne is also joint lead of Diageo’s progressive marketingprogramme globallyand has been a vocal advocate for inclusivity and diversity across the advertising and marketing industries. She is the Diageo representative for the UNstereotype Alliance, Creative Equals and WFA D&I Taskforce amongst key industry partnerships.Gráinne has spentover twenty yearswith Diageo working on a wide variety ofbrands, with local, European & global roles spanning communications, brand marketing, innovation and commercialisation. Most recently Grainne was Global Brand Director on Baileys and Roe & Co, delivering a complete brand transformation on Baileys globally, and overseeing the development and opening of the new Roe & Co distillery and visitor centre as well as market expansion to USA & Australia.