Full Name
Anthony Signorelli
Job Title
Senior Vice President of Corporate Partnerships
Ad Council
Speaker Bio
Anthony Signorelli is Senior Vice President of Corporate Partnerships for the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today. In his role, Anthony identifies and cultivates partnerships and corporate social responsibility initiatives on behalf of the Ad Council and its more than 30 public service campaigns.
Anthony is a disrupter in the social impact marketing landscape, working as a champion for increased brand purpose and advocating for the critical role brands play in enacting social change. His work developing corporate coalitions to fund and support individual campaigns has revolutionized the way the Ad Council works with brands and brings social good campaigns to market, including the iconic and Emmy-winning Love Has No Labels, which is supported by Bank of America, Budweiser, The Coca-Cola Company, Google, Johnson & Johnson, PepsiCo, P&G, State Farm®, Unilever and Wells Fargo. In addition, Anthony has orchestrated impactful partnerships with leading brands, such as a Nationwide and Ready.gov emergency preparedness campaign and a pilot program with Anheuser-Busch and the “Buzzed Driving is Drunk Driving” campaign.
Anthony also continues to forge deep relationships with the entertainment and sports industry to engage them in meaningful cause-related efforts, accelerating their participation in the work of the Ad Council. Recent programs include Sony’s Spider-Man: Into the Spider-Verse and Bullying Prevention, Warner Brothers’ Teen Titans Go to the Movies and Child Passenger Safety, WWE and Fatherhood Involvement, and the NFL’s Tennessee Titans and Shelter Pet Adoption.
Anthony currently serves on Rutgers University’s Leading Disruptive Innovation Board and has been a featured speaker on behalf of the Centers for Disease Control, Beyond Sports United, Partnership for a Healthier America, and Children’s Advertising Review Unit.
He received his Master’s in Business Administration from Fordham’s Graduate School of Business and has served as an adjunct professor with the Communications & Media Studies Department at Fordham University.
Anthony lives in Verona, New Jersey with his wife and two children.
Anthony Signorelli