Lori Feldman is Wasserman's Chief Marketing Officer, where she leads brand marketing and communications initiatives for the agency. Feldman brings more than 25 years of marketing experience, inclusive of creating impactful talent partnerships with some of the world's largest brands. Feldman joined Wasserman with its acquisition of Paradigm Talent Agency's live music business in 2021; prior to joining Paradigm, she was Warner Records’ Executive Vice President of Strategic Marketing, guiding and developing strategies, marketing platforms and commercial revenue opportunities for the label’s artists. Feldman got her start in college marketing and video promotion at Virgin Records before moving to Warner Bros. Records in 1995. During her time at Warner, she ran music video marketing and founded the label’s first ever sync department, representing the Warner roster to film, television, ad agency and gaming clients, as well as executive producing soundtracks for film and television, before being named EVP of Strategic Marketing in 2012. A highly accomplished, creative, and dynamic business leader, Lori Feldman has been honored by Billboard Magazine as one of the most powerful Women in Music, and a Branding Power Player, and by Variety as a Woman of Impact.