Retail media, first-party data, AI assistants and Taylor Swift’s secret – learn what the biggest trends in the industry are today and unpack how your business can tap into them for business growth.

In this session, Martin Kihn, Senior Vice President of Strategy at Salesforce Marketing Cloud, will explore key trends impacting the industry and spotlight the significance of organizing your data to leverage the full power of Al capabilities. Tune in to find out how you can elevate your brand to its next era.