Kamran Asghar
Co-Founder and Chief Executive Officer
Crossmedia U.S.
Kamran Asghar is the CEO and co-founder of Crossmedia U.S., one of the largest, minority-owned media agencies in the US. He was Adweek’s 2022 Media Executive of the Year and a former Campaign 40 over 40 & Adweek Media All-Star. He is the driving force behind the agency’s success, which includes double digit growth 9 of the last 11 years as well as being a 4x Ad Age Best Places to Work winner and a 2x Ad Age Small Agency of the Year winner.
Kamran started the agency in 2000 with a simple idea – that the right way to do media was holistic, neutral and accountable. From the beginning, Kamran rejected the unbundling of creative and media, believing it to be the original sin of advertising. He has always been adamant that the separation of creative & media would have a negative impact on client business and thus has built the agency around the powerful concept of doing media the right way.
This belief, that disciplines together are stronger, informed much of Crossmedia’s practice of partnering closely with creatives throughout the history of the agency. In 2019, with industry veteran Bob Kantor, Kamran formed DAWN Marketing which brought together a coalition of marketing services agencies with Crossmedia’s advanced analytics practice at the core of this new grouping. Most recently in 2023, Kamran pioneered a new partnership with award-winning Joan Creative to launch JoanxMedia in the U.S., “reimagining reintegration" as Adweek proclaimed.
Kamran sets the tone across the company’s US offices through his open hands-on style and dynamic personality. A College of William & Mary alum and diehard Washington Commanders NFL fan, Kamran is passionate about marrying the art & science of media and bringing the most forward-thinking, omnichannel approach to all clients.
Kamran started the agency in 2000 with a simple idea – that the right way to do media was holistic, neutral and accountable. From the beginning, Kamran rejected the unbundling of creative and media, believing it to be the original sin of advertising. He has always been adamant that the separation of creative & media would have a negative impact on client business and thus has built the agency around the powerful concept of doing media the right way.
This belief, that disciplines together are stronger, informed much of Crossmedia’s practice of partnering closely with creatives throughout the history of the agency. In 2019, with industry veteran Bob Kantor, Kamran formed DAWN Marketing which brought together a coalition of marketing services agencies with Crossmedia’s advanced analytics practice at the core of this new grouping. Most recently in 2023, Kamran pioneered a new partnership with award-winning Joan Creative to launch JoanxMedia in the U.S., “reimagining reintegration" as Adweek proclaimed.
Kamran sets the tone across the company’s US offices through his open hands-on style and dynamic personality. A College of William & Mary alum and diehard Washington Commanders NFL fan, Kamran is passionate about marrying the art & science of media and bringing the most forward-thinking, omnichannel approach to all clients.