Lucinda Martinez
Chief Marketing Officer at Harbourview Equity Partners, and Founder at The Cultureshaker
An influential, industry-recognized sales and marketing expert with more than 25 years of experience in media and entertainment, Martinez has a strong record of contributions in sales, marketing, new business development, new product launches, promotions and brand management.
Lucinda C. Martinez is currently the Chief Marketing Officer (CMO), HarbourView Equity Partners, a global multi-strategy investment firm focused on opportunities in the entertainment, sports, and media space.
In May 2022, Ms. Martinez founded THE CULTURESHAKER by LuMark,LLC, a marketing consulting firm providing media clients with culture-first strategic approach to driving awareness and engagement across targeted audiences through culturally aligned advertising and promotional tactics.
Previously, Ms. Martinez was Vice-President, Global Brand & Multicultural Marketing at Netflix, from September 2021 until June 2022, leading the development, strategy and execution of brand transformation, audience engagement, and insight-driven brand positioning.
Prior to that, she spent 20 years with WarnerMedia a media company with a portfolio of iconic entertainment, news and sports brand in roles of increasing responsibility including serving as Executive Vice President, Brand Marketing, where she was responsible for developing a distinct, resonant, and inclusive brand narrative for media and digital powerhouses HBO and HBO Max.
During her tenure, she built a best-in-class multicultural marketing team that created meaningful, long-term connections with the brand's fans across the rapidly changing global marketplace. In this role, she led the development of brand-building strategies in support of the HBO brand globally, which included HBO-branded networks in 67 countries, and all marketing efforts to African American, Latino, Asian and LGBTQ+ audiences.
Ms. Martinez also led the development and expansion of diverse talent and emerging artist programs among content programming, production and direction.
Ms. Martinez serves on the Board as a Director for Travel & Leisure since November 2021 and most recently on the Board of Trustees of The Alvin Ailey American Dance Theatre and currently on the Advisory Board of The Hispanic Scholarship Fund.
A resident of Harlem and proud mom of two, Martinez holds a BA from Columbia University.
Lucinda C. Martinez is currently the Chief Marketing Officer (CMO), HarbourView Equity Partners, a global multi-strategy investment firm focused on opportunities in the entertainment, sports, and media space.
In May 2022, Ms. Martinez founded THE CULTURESHAKER by LuMark,LLC, a marketing consulting firm providing media clients with culture-first strategic approach to driving awareness and engagement across targeted audiences through culturally aligned advertising and promotional tactics.
Previously, Ms. Martinez was Vice-President, Global Brand & Multicultural Marketing at Netflix, from September 2021 until June 2022, leading the development, strategy and execution of brand transformation, audience engagement, and insight-driven brand positioning.
Prior to that, she spent 20 years with WarnerMedia a media company with a portfolio of iconic entertainment, news and sports brand in roles of increasing responsibility including serving as Executive Vice President, Brand Marketing, where she was responsible for developing a distinct, resonant, and inclusive brand narrative for media and digital powerhouses HBO and HBO Max.
During her tenure, she built a best-in-class multicultural marketing team that created meaningful, long-term connections with the brand's fans across the rapidly changing global marketplace. In this role, she led the development of brand-building strategies in support of the HBO brand globally, which included HBO-branded networks in 67 countries, and all marketing efforts to African American, Latino, Asian and LGBTQ+ audiences.
Ms. Martinez also led the development and expansion of diverse talent and emerging artist programs among content programming, production and direction.
Ms. Martinez serves on the Board as a Director for Travel & Leisure since November 2021 and most recently on the Board of Trustees of The Alvin Ailey American Dance Theatre and currently on the Advisory Board of The Hispanic Scholarship Fund.
A resident of Harlem and proud mom of two, Martinez holds a BA from Columbia University.