Need a moment to wind down and digest everything you’ve been learning? Whatever your taste may be — food, beverages, toys, beauty products — A Taste of Brandweek brings the Brandweek experience to your doorstep. Unpack your gift box*, sign into one of our intimate virtual gatherings and prepare for a fun and interactive introduction to groundbreaking products, presented by the founders and brand managers themselves.
Please note: All sessions are at capacity.
Break all the Rules with Mented Cosmetics
Monday, September 20 | 9:30am EST
Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.
KJ Miller
Chief Executive Officer and Co-Founder
mented Cosmetics
Finding the Sweet in Unsweetened with Sound
Monday, September 20 | 9:30am EST
Sound Co-Founder, Tommy Kelly, joins us to share his journey from the nuclear power industry to launching a category-leading beverage brand. He’ll discuss the recent rebrand at Sound that led to 3x growth in same-store sales velocity and how to design for omni-channel success. He will also share his perspective on how taking a “sound” approach to all aspects of the business has created staying power for the brand.
Tommy Kelly
Co-Founder
Sound
The Power of Baking with King Arthur Baking
Monday, September 20 | 10:00am EST
How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
Three Wishes Cereal: From helping brands to building our own
Monday, September 20 | 10:00am EST
Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.
Salad for the People: Building Brand Equity with Farmer’s Fridge
Monday, September 20 | 4:00pm EST
A salad company meets Midwestern nice – that’s Farmer’s Fridge. Healthy, ready-to-eat meals for everyone – not just health nuts or yoga gurus. VP of Marketing Meghan Hurley will talk building a scalable brand that helps regular people trying to eat well, navigating the pandemic after losing 95% of our business overnight, and launching partnerships with some of the country’s most recognizable chefs.
Meghan Hurley
Vice President, Marketing
Farmer's Fridge
Jaanuu: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu
Monday, September 20 | 4:00pm EST
*Due to shipping delays, product will not arrive to registrants by the session date. Jaanuu will ensure that all registrants who attend the session will receive the product as soon as it becomes available.
As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.
Dr. Neela Sethi
Pediatrician, Co-Founder
Jaanuu
Cookie Break with Levain Bakery
Monday, September 20 | 4:00pm EST
Iconic New York City institution, Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a tiny bread shop on the Upper West Side of Manhattan has grown into national omnichannel business. Join Chief Marketing Officer - and fellow sweet tooth - Lorna Sommerville for a delicious (cookie) break to learn how she’s helping to scale this heritage brand while preserving its beloved status.
Lorna Sommerville
Chief Marketing Officer
Levain Bakery
Life is Good®: Optimism over adversity
Monday, September 20 | 4:30pm EST
In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization
Tom Hassell
President
Life is Good
Data Is Dead, Long Live Data!
Monday, September 20 | 4:30pm EST
Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
Taylor Sicard
Co-founder and Chief Marketing Officer
Win Brands Group
How One Brand Has Converted Product Positioning To Social Responsibility with VIDE
Tuesday, September 21 | 9:30am EST
Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.
Ryan Laverty
Co-founder and Chief Executive Officer
VIDE
Building a business based on the lifestyle of an iconic athlete
Tuesday, September 21 | 9:30am EST
Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.
John Burns
Chief Executive Officer and Board Member
TB12
How to do more with less with Mush
Tuesday, September 21 | 10:00am EST
Jo Dutta, who previously ran large brands at PepsiCo including the global Quaker brand, will share the brand story and how MUSH has earned cult like status among fitness enthusiasts, celebrities and plant based community leaders. She will also share lessons in how to create a new category and sustainably scale a business while constantly having to do ‘more with less’.
Joanna Dutta
Chief Marketing Officer
MUSH
Boundless Beauty
Tuesday, September 21 | 10:00am EST
Connect with Nadia D. Cross, founder and creator of Teal N Bronze, an organic skincare line which harmonizes body wellness for all genders and skin. Her journey to guarantee conscious commerce traveled from toxin-free to multi-purpose to provide transparency into self care that doesn't hurt the planet. Learn how Nadia is pioneering Boundless Beauty and redefining the game along the way.
Nadia D. Cross
Founder, Owner, Creator
Teal N Bronze
HUM Nutrition: Healthy Inside, Radiant Outside
Tuesday, September 21 | 4:00pm EST
Everything you need to truly feel good starts from within. HUM approaches skin, hair, body and mood goals from the inside out with clean, clinically proven nutrients and free nutritionist advice. Learn more about their mission and how they are inspiring people to live healthier, happier lives using two key ingredients: science and joy. Plus, enjoy your new vitamin routine of HUM bestsellers!
Erica Tam
Vice President of Brand
HUM Nutrition
Daily Harvest: How to Build a Brand People Believe In
Tuesday, September 21 | 4:00pm EST
As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.
Rachel Drori
Founder and Chief Executive Officer
Daily Harvest
Surprise & Delight: A Perfect Subscription Box Experience with Bulu
Tuesday, September 21 | 4:00pm EST
Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.
Paul Jarrett
Co-Founder and Chief Executive Officer
Bulu
Harvesting a Heritage for Your Brand with Ocean Spray
Tuesday, September 21 | 4:30pm EST
400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.
Monisha Dabek
Chief Commercial Officer
Ocean Spray
Apeel: Navigating to a Nature-based Age
Tuesday, September 21 | 4:30pm EST
How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.
Jason De Turris
Senior Vice President and Vice President of Brand and Marketing
Apeel
Happy Socks: Growing Younger: How Happy Socks is adapting to Gen Z and their version of happiness
Wednesday, September 22 | 9:30am EST
Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
Sky’s the Limit for Customizing Taste
Wednesday, September 22 | 9:30am EST
Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.
Gail Grimmett
Chief Experience Officer
Wheels Up
Focusing on Consumer and Community needs with Bevel
Wednesday, September 22 | 10:00am EST
Bevel is an award-winning brand focused on meeting the unique head-to-toe grooming needs of Black Men. Launched in 2013, Bevel has made a name for itself by relentlessly placing the consumer first in everything that we do. Learn how a sharp focus on the needs of our consumer & community enabled Bevel to respond quickly to the events of 2020.
Girard Hardy
Director, Brand Marketing of Walker & Company Brands, makers of Bevel
Bevel
Unboxing Bespoke Post's Box Creation Process
Wednesday, September 22 | 10:00am EST
Bespoke Post's goal is to deliver curated goods at an optimized price point, and with that comes a unique box process. Part creative, part strategy, part merchadinsing—there's more that goes into designing a Box of Awesome than meets the eye. Join Bespoke Post's Chief Merchandising Officer, Michelle Zara Evans, as she details the innovative and data-driven way these unlike-any-other boxes come to life.
Michelle Zara Evans
Chief Merchandising Officer
Bespoke Post
Pivoting to Workleisure: How to effectively evolve your brand identity
Wednesday, September 22 | 4:00pm EST
After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. I will discuss how to effectively pivot your brand identity to meet the persisting demands of our new hybrid reality, and how to continue predicting trends within this unstable time.
Aman Advani
Co-Founder and Chief Executive Officer
Ministry of Supply
Brand Building for the Modern F&B Consumer with BEHAVE
Wednesday, September 22 | 4:00pm EST
BEHAVE's founder Mayssa Chehata joins us to discuss her journey creating a brand and products to resonate with today's consumer. Brand voice, consumer profiles, and storytelling all come into play.
Mayssa Chehata
Founder
BEHAVE Candy
Soylent: The Future of Functional Beverage
Wednesday, September 22 | 4:00pm EST
Creating innovative products that are functional and sustainable as well as accessible to the masses is the cornerstone of Soylent's success. Learn how Soylent, the original food tech company, went from a crowdfunded start-up to the leading plant-based complete nutrition brand ushering in the future of functional beverage. CEO Demir Vangelov will explore how Soylent mobilizes and engages its customer community to drive product innovation. Attendees will enjoy delicious, plant-based snacks and beverages, courtesy of Soylent.
Demir Vangelov
Chief Executive Officer
Soylent
Simple Problems, Big Ideas: How QALO built a category-defining brand
Wednesday, September 22 | 4:30pm EST
Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.
Gregg Angier
Chief Executive Officer
QALO
Building a CPG brand by centering cultural storytelling
Wednesday, September 22 | 4:30pm EST
Since its launch in May 2020, Omsom has sold out 8 times, sold half a million starters, and been featured in everywhere from the Today Show to Vogue, Food & Wine, and The New York Times -- all 90% organically. Join Emily Chan, Omsom's Senior Marketing Director and founding team member, in conversation on building and growing a brand by centering marketing and content on cultural, personal storytelling first, and product storytelling second.
Emily Chan
Senior Director of Marketing
Omsom
Melting Mouth’s Mind One Bite at a Time
Thursday, September 23 | 9:30am EST
Bitextural snacking in connecting mouths and minds. Join us as we chat with Managing Director and CMO Russell Barnett who brought mochi ice cream to the masses as he continues to break new ground, add new ingredients, and snacking culture to win the category.
Russell Barnett
Chief Marketing Officer, and Managing Director
My/Mo Mochi
Evolving Retail: How Foot Locker is Changing the Traditional Retail Journey
Thursday, September 23 | 10:00am EST
Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.
Francine Feder
Vice President, Consumer Connections, North America
Foot Locker
Major League Soccer: Developing The Culture Behind The North American Soccer Experience
Thursday, September 23 | 10:00am EST
The fastest-growing sports league in North America, Major League Soccer, is in the midst of its 26th season having just launched its 27th club in Austin. The League has experienced significant growth over the last 15 years, and the momentum continues on the road to the 2026 FIFA World Cup hosted in the U.S., Canada, and Mexico. Join MLS SVP of Brand and Integrated Marketing, David Bruce, to learn about how the League has defined the North American soccer experience – rituals, communities, and personalities – by creating a soccer culture unlike any other in the world.
David Bruce
SVP of Brand and Integrated Marketing
MLS
Beyond the Beverage: The Future of Consumables with Kin Euphorics
Thursday, September 23 | 4:00pm EST
Culture is on precipice of a mental health revolution; “braincare” is the new self care. Consumer demands have shifted and the next generation of consumers is craving a new way to destress, re-calibrate, and rejuvenate.
A host at her core, co-founder Jen Batchelor recognized a need for a functional drink that was sexy enough to drink at a bar, but strong and smart enough to drink at your own accord to better yourself.
Kin Euphorics, launched in 2018, and has become the leading brand paving the way for the future of functional beverages with the most innovative ingredient stack in the business.
Join Kin Euphorics Co-Founder and CEO Jen Batchelor for a groundbreaking discussion about how to build a brand from the inside out for the consumer of the future.
Jen Batchelor
Chief Euphorics Officer
Kin Euphorics
Super Coffee: How to go from start-up to the #3 bottled coffee drink in the US
Thursday, September 23 | 4:00pm EST
Learn how Super Coffee went from dormroom startup to the #3 bottled coffee drink, taking over shelves across the US. Jake will share key business insights on how Positive Energy enabled the company to scale while remaining opportunistic through challenging times. Jake will touch on the power of the Brands first national integrated Brand campaign with Add Something Positive, driving home the Brand ethos of removing the negatives and adding positives to your energy experience.
Creating your Perfect Blend with just add honey tea company
Friday, September 24 | 10:00am EST
Sometimes your cup of tea would be better with a pinch of this, or a little bit of that… Let us help you create your perfect blend! Since 2006, just add honey has created loose leaf tea blends that are perfect for every palate.
In this class, you will learn:
- what is tea
- what is NOT tea
- how to create your perfect blend
- blend and spice up what you have at home
Brandi Shelton
Founder and Chief Executive Officer
Just Add Honey
Why Experience Matters: Building a Self-care Brand
Friday, September 24 | 10:00am EST
Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.
Using Digital Marketing to Sell an Ancient Product
Friday, September 24 | 10:00am EST
Tea has been enjoyed around the world for millennia. Learn how Brooklyn Tea uses digital tools to keep their audiences engaged and excited about this seemingly ubiquitous product. In this session, you will experience:
-A brief history of tea
-How tea is enjoyed around the world
-Tactics to engage a digital audience
-Translating in-person customer service to the digital world
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