A Taste of Brandweek: Brandweek 2021

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’

Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.

400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.

How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.

Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.

After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. I will discuss how to effectively pivot your brand identity to meet the persisting demands of our new hybrid reality, and how to continue predicting trends within this unstable time.

Creating innovative products that are functional and sustainable as well as accessible to the masses is the cornerstone of Soylent's success. Learn how Soylent, the original food tech company, went from a crowdfunded start-up to the leading plant-based complete nutrition brand ushering in the future of functional beverage. CEO Demir Vangelov will explore how Soylent mobilizes and engages its customer community to drive product innovation. Attendees will enjoy delicious, plant-based snacks and beverages, courtesy of Soylent.

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.

Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.

The fastest-growing sports league in North America, Major League Soccer, is in the midst of its 26th season having just launched its 27th club in Austin. The League has experienced significant growth over the last 15 years, and the momentum continues on the road to the 2026 FIFA World Cup hosted in the U.S., Canada, and Mexico. Join MLS SVP of Brand and Integrated Marketing, David Bruce, to learn about how the League has defined the North American soccer experience – rituals, communities, and personalities – by creating a soccer culture unlike any other in the world.

Culture is on precipice of a mental health revolution; “braincare” is the new self care. Consumer demands have shifted and the next generation of consumers is craving a new way to destress, re-calibrate, and rejuvenate. A host at her core, co-founder Jen Batchelor recognized a need for a functional drink that was sexy enough to drink at a bar, but strong and smart enough to drink at your own accord to better yourself.

Kin Euphorics, launched in 2018, and has become the leading brand paving the way for the future of functional beverages with the most innovative ingredient stack in the business.

Join Kin Euphorics Co-Founder and CEO Jen Batchelor for a groundbreaking discussion about how to build a brand from the inside out for the consumer of the future.

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.

Break all the Rules with Mented Cosmetics

Finding the Sweet in Unsweetened with Sound

The Power of Baking with King Arthur Baking

Three Wishes Cereal: From helping brands to building our own

Salad for the People: Building Brand Equity with Farmer’s Fridge

Jaanuu: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu

Cookie Break with Levain Bakery

Life is Good®: Optimism over adversity

Data Is Dead, Long Live Data!

How One Brand Has Converted Product Positioning To Social Responsibility with VIDE

Building a business based on the lifestyle of an iconic athlete

How to do more with less with Mush

Boundless Beauty

HUM Nutrition: Healthy Inside, Radiant Outside

Daily Harvest: How to Build a Brand People Believe In

Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Harvesting a Heritage for Your Brand with Ocean Spray

Apeel: Navigating to a Nature-based Age

Happy Socks: Growing Younger: How Happy Socks is adapting to Gen Z and their version of happiness

Sky’s the Limit for Customizing Taste

Focusing on Consumer and Community needs with Bevel

Unboxing Bespoke Post's Box Creation Process

Pivoting to Workleisure: How to effectively evolve your brand identity

Brand Building for the Modern F&B Consumer with BEHAVE

Soylent: The Future of Functional Beverage

Simple Problems, Big Ideas: How QALO built a category-defining brand

Building a CPG brand by centering cultural storytelling

Melting Mouth’s Mind One Bite at a Time

Evolving Retail: How Foot Locker is Changing the Traditional Retail Journey

Major League Soccer: Developing The Culture Behind The North American Soccer Experience

Beyond the Beverage: The Future of Consumables with Kin Euphorics

Super Coffee: How to go from start-up to the #3 bottled coffee drink in the US

Creating your Perfect Blend with just add honey tea company

Why Experience Matters: Building a Self-care Brand

Using Digital Marketing to Sell an Ancient Product

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