Name
Taste of Brandweek: The Power of Baking with King Arthur Baking
Date
Monday, September 20, 2021
Time
10:00 AM - 10:30 AM (EDT)
Description
How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
Session Type
Experiences