Why Influencer Marketing Is Going from $15bn - $85bn
Monday, September 20, 2021
1:50 PM - 2:05 PM (EDT)
Harriet Seitler Brad Smallwood Steven Wolfe Pereira

The last 18 months have seen influencer marketing come to the aid of the challenges marketers were facing with the need for more agile creative production solutions, a more diverse and inclusive communication strategy and embracing the growth and opportunities of TikTok. As a result, influencer marketing has become an ever increasingly core part of marketing strategies and with latest industry research predicting growth from $15bn - $85bn by 2028, there are no signs of it slowing. Hear from 4 industry veterans to get their viewpoints on what's driving this growth and how advertisers can best embrace the opportunities being created by this movement.

Session Type
Main Stage