The last 18 months have seen influencer marketing come to the aid of the challenges marketers were facing with the need for more agile creative production solutions, a more diverse and inclusive communication strategy and embracing the growth and opportunities of TikTok. As a result, influencer marketing has become an ever increasingly core part of marketing strategies and with latest industry research predicting growth from $15bn - $85bn by 2028, there are no signs of it slowing. Hear from 4 industry veterans to get their viewpoints on what's driving this growth and how advertisers can best embrace the opportunities being created by this movement.