2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.