Whether you’re frustrated or relieved about the third-party cookie delay, most brands agree that being dependent on the decisions of a few big players puts us in a precarious position. As our industry faces an uncertain future, businesses must also solve for existing challenges including supply chain issues, changing consumer needs, and increasing competition from digital DTC natives. What if a better solution was right in front of us? One that could help us crush ROI metrics while protecting the privacy of our consumers? Join this interactive Masterclass led by IBM Watson Advertising to hear from leading brands who are future proofing their strategies with advanced, open technology that puts them back in control.