Name
Taste of Brandweek: Data Is Dead, Long Live Data!
Date
Monday, September 20, 2021
Time
4:30 PM - 5:00 PM (EDT)
Win Brands Group Taylor Sicard
Description

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
 

Session Type
Experiences