Name
Curiosity: The Fuel for Marketing Modernization and Brand Resilience
Date
Tuesday, September 21, 2021
Time
12:05 PM - 12:20 PM (EDT)
Description
As a new CMO, Jenn Chase’s first order of business was revitalizing SAS’ marketing organization for greater relevance – both internally and externally. Join Adweek Chief Brand Officer Danny Wright for a conversation with Chase about how activating curiosity helped her future-ready her organization, relaunch the SAS brand and create more meaningful connections with customers.
Session Type
Main Stage