Marketers have always been pressured to deliver measurable ROI for their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. In this session, Nielsen’s EVP, Marketing Analytics, Tina Wilson, and American Family Insurance’s VP, Marketing, Sherina Smith will sit down with Adweek's Matt Steinmetz, VP, Event Partnerships to discuss the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.