AT&T Answers the Call: The Unique Brand Story Behind FirstNet Built with AT&T
Tuesday, September 21, 2021
1:15 PM - 1:35 PM (EDT)
Jason Porter Kevin Peck Kellyn Smith Kenny

The AT&T brand has almost 100% brand awareness and is one of the company’s most valuable assets to attract customers. So, why would AT&T leave its most powerful asset to the side to create a purpose-driven brand that delivers on the unique needs of public safety professionals? In this session, AT&T’s Kellyn Smith Kenny (Chief Marketing & Growth Officer), Jason Porter (President - Public Sector & FirstNet) and Kevin Peck (Senior Vice President, Brand) will discuss how they’re serving an audience that depends on communications to save lives.

Session Type
Main Stage