Standing the Test of Time: How Jermaine Dupri and Gamble and Huff Are Paving the Future of Music
Tuesday, September 21, 2021
2:40 PM - 3:05 PM (EDT)
Kenneth Gamble Leon Huff Danny Wright Jermaine Dupri

The music industry can be fickle, with talent here today and gone tomorrow. A few standouts, however, are proving to rise above the noise in their effort to carry on their legacy in the digital age. This includes Grammy-winning songwriters and producers Kenneth Gamble and Leon Huff, founders of the groundbreaking label Philadelphia International Records that launched the Philly Soul sound. In addition to creating an entire genre of music, these two visionaries were the creators of what we know as joint venture deals between independent labels and major distributors. Jermaine Dupri, to name another, has built one of the most prolific careers in music selling millions of records, topping music charts throughout numerous decades, and playing an instrumental role in the careers of Kriss Kross, Usher, Mariah Carey amongst many others. In this session, join Adweek as we sit down with Kenneth, Leon and Jermaine Dupri as they share their best insights from their careers including how to make music that can stand the test of time and building transitional brands outside of music. They'll also shed light on the importance of mentorship when it comes to young talent and offer predictions on the future of music and how to remain relevant and keep fans engaged longer in the digital age where attention is fleeting.

Session Type
Main Stage