Name
Taste of Brandweek: Growing Younger: How Happy Socks is Adapting to Gen Z and Their Version of Happiness
Date
Wednesday, September 22, 2021
Time
9:30 AM - 10:00 AM (EDT)
Description
Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
Session Type
Experiences