In a business environment that is constantly changing, marketing leaders need to create lasting customer relationships, but that takes more than just understanding your customers. Leaders must be both innovative and integrated in their strategies to truly personalize CX. Join Oracle CMO, Ariel Kelman, Becky Kimbro, VP of Brand Engagement, Spurs Sports & Entertainment, and Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe to learn how to bring advertising and marketing together into a madtech strategy you can apply to your business.